Argghhh! We hate this format so much we're blowing it up and starting over on WordPress ASAP. Look for an entirely new blog featuring Pat Jones, Mike Zawacki and Kyle Brown starting soon...

Coming Soon: New "Jonesy's World" Blog Format

Change is coming to Jonesy's World. Be advised that sometime in coming weeks we will be migrating this blog over to the GCI site to be hosted there. Those of you who have friended, liked or otherwise subscribed to this version will have to do the same thing on the new version. I'll post an update as we get closer to that day.

Why are we doing this? Greed, my friends, greed. Our advertisers like to know that people actually visit our site, and the thousands of visits we get on this blog don't count in those site traffic reports because I'm both impatient lazy and set this thing up on Blogger instead of our own site. So, we're going to restart over on GCI.com so we can have everything in one place.

Also, we've had some problems posting pictures and doing other things on this platform recently. I'm told by my wonderful squad of geeks that the new blog platform will solve those issues and we'll also have all sorts of fun new bells and whistles, so that's cool.

Look for it soon kids!

Check out the digital edition

Hope you are among the thousands who like to look at the digital edition. Same great layout, same great content...fewer dead trees.

Here's the March edition...

More New Stuff from GCI

By now, you should have seen the newest e-newsletter from our team: Disease Digest. If you didn't, check it out here:

Disease Digest: The Buzz on Dollar Spot

Look for these monthly throughout the disease season courtesy of an exclusive sponsorship by our pals at Valent Professional Products.

Fire Destroys FarmLinks Maintenance Facility

The state-of-the-art Toro Maintenance Facility at Pursell's FarmLinks "living laboratory" golf course was damaged heavily by fire yesterday. Looks for photos and updates on GCI.com soon.

Attack of the Killer Team of Columnists!

Feedback is a wonderful thing...and we get lots of it. It's not unusual to get a pile of e-mails whenever we run an interesting piece about the inner workings of the business or a major industry trend. Those types of features are always well read, turf articles are great and the operational profiles are dynamite...but the columns we run are what really seem to engage readers.

And why wouldn't they? I will say with absolutely no modesty whatsoever that we have an amazing group of columnists and contributors. Every month, we deliver opinions, ideas and the occasional punch in the gut from Tim Moraghan, Brian Vinchesi, Monroe Miller, Terry Buchen, Jeff Brauer, various guest columnists and even little old me. (BTW, each of our regulars has their own page on the fabulous GCI website...click on any name above to check out their archives, biography and contact info.)

We're also very proud that Bruce Williams has become a featured contributor to the magazine. Bruce is, quite simply, the man. Legendary superintendent at Chicago's famed Bob O'Link and the one-and-only Los Angeles CC, son of a superintendent, past president of GCSAA, speaker, teacher, consultant, communicator and the go-to guy for all things related to high-end jobs in this business. Bruce's piece on negotiating last fall was just outstanding and brought forth tons of response. Next month, he writes on how superintendents can deal with club politics. This might be the single best article I've seen in 25 years in this business. I suspect it's something many of you will read, re-read, cut out and keep.

I'm equally proud to say that Dennis Lyon, another legend, past president, longtime honcho of Aurora, Colo.'s golf division and good friend will join our team of columnists next month. Dennis plans to devote his column to management, the "big picture" of the business, public/government golf and the future of the industry. Did I mention Dennis just won the USGA Green Section Award? Did I mention that Dennis is just a great, all-around straight shooter?

Our goal at GCI is simple: we will provide our readers with the unvarnished truth so they can enjoy bettter careers and lives. Keep the feedback coming and let us know if we're doing that.

Golf in the (Middle) Kingdom

Amazing things are being done in China right now. Here's a new course designed by Curley & Schmidt. Doesn't even seem real. My colleague Kyle Brown points out that China offers every imaginable type of topography. Here's proof.

Thinking about the GIS attendance figures

Much is made of the fact that the national is the biggest event in the industry. It is. But, consider this...

The numbers are a little fuzzy, but show hosts said attendance was 14,780 or so. That's good, all things considered, but remember that two-thirds of those who attended were there to sell stuff to superintendents.

GIS hosts said there were approximately 5,750 "qualified buyers" attending. That includes superintendents, assistants, management company execs, owners, managers, architects, builders and anyone else who says they have "purchasing influence" for one or more facilities. Based on past breakdowns of who those qualified buyers are, I'd estimate about 2,500 actual superintendents -- the core of the market -- were in Orlando.

There are 15,800 or so golf facilities in the U.S. (we'll disregard Canadian and International attendees/courses to keep this simple). That means the show attracts only 16 percent of the primary customers nationwide.

(That said, if you look at the demographics of the superintendents who do attend, they clearly have higher-than-average budgets. So, that 16 percent who went to Orlando may command as much as 30 percent of all purchasing power in the U.S. market. That's why exhibitors still spend lots of money to be there.)

Yes, the show matters...it matters a lot...and attendance was surprisingly good. But, 84 percent of y'all didn't go to this year's national. A lot of us...including me...need to remember that the Big Show is a luxury that most facilities either can't afford or just don't care about because they're focused on surviving in the real world of today's golf market.

GIS Thoughts and Images #1

The GCI team is back from Florida and starting to catch up on the real world. I'll be posting a recap soon, but the bottom line for GIS 2011 is that we have glimpsed the "new normal" and it is a pretty damned good thing. Leaner, meaner but more focused and intense.

In the meantime, I'll be posting some of the more interesting images and moments from the show. Let's start with the fact that Golf Course Industry magazine is now the proud owner of the most famous bedroom slippers in turf. Dr. Kaminski passed along these beauties (which were, of course, featured in our cover story about him last year) and we're going to figure out a way to auction them off for an appropriate charity.

 But first, we need to deodorize these suckers...

Go Big or Go Home...Orlando Day 2

The days of a mass flood of attendees spilling onto the floor eagerly running for hats and other swag is over, but that doesn't mean there wasn't plenty of action on the show floor today. A few observations about the industry's biggest event...

- Exhibitors seemed very pleased with the quality -- if not the quantity -- of the superintendents and others on the floor today. The typical observation from suppliers was that those who are here are here to buy. I sure didn't talk to many superintendents that were just farting around. And you didn't see guys with clubs over their shoulders heading off to do "turf research" in the hotel lobbies this morning. It was all business.



Joe Livingston, friend of GCI

 - That fits with the new culture of the golf market. It's time to be serious, use resources well and justify trips and events like this. Well, not totally serious...

- Funniest thing said to me today: "Twitter? Seriously?"

- It was incredibly gratifying to get so many great comments about the improvements we've made to the magazine. We're pleased you think we're giving you a better publication, a better website and more information in more forms. Look for more.

- It was also very humbling to hear so many "attaboys" from folks who were supportive of the changes in my personal life. All I know is it's a helluva lot easier to survive this Bataan death march of a week sober.

Final note: I was talking with a young up and coming superintendent today who was interested in writing an article for GCI and asked for some ideas on moving on the ladder. We talked for a while and I shared some ideas. He said, "Why would you take time to help me with this." I reminded him of what the late great Harvey Penick was fond of saying, "If you play golf, you are my friend." In this case, we are all in this crazy business together...which makes us all friends.

First Impressions - GIS 2011

Tuesday at GIS was far from the usual day the show we've come to expect in past years. Why? One word: compression.

The high expectations, high pressure to use time well and the highly compressed schedule that were created when organizers went to the two-day schedule for the trade show have made this the busiest event in years for me and many I talked with. Between seminars, sales meetings, luncheons, receptions and the inevitable and all-important 5-minute hallway conversations, I simply can't remember this many things going on in the "down" day prior to Wednesday's ribbon-cutting.

A few notable moments and thoughts:

- Legends. Two of my favorite people, Dean Graves and Frank Dobie, on stage to receive well-deserved distinguished service awards.

- Fail! Seeing at least three people crash into various objects (a large trash can, for example) because they were texting while trying to move about the convention center.

- Signs of Life. Hearing a healthy, optimistic buzz at the annual "Think Independent" reception which gathers many from the chemical, fertilizer and seed markets into one place for a few intense hours. (Imagine 300 really good sales people in the same room...the average customer would never stand a chance.)

- Personal Space Invasion. Awkward man-hugs now seem to be standard amongst us old guys. Exchanged them with Ron Dodson of Audubon, Gregg Breningmeyer of Deere, Dave Heegard of Lebanon, Stan Zontek of USGA and numerous others. This trend must be stopped. We're sweaty old dudes...we should act like it and just opt for the hearty handshake!

- Designing Woman. Great to see Jan Bel Jan, longtime Fazio designer who is now out on her on. Want to know how golf designs and facilities can be more accommodating and welcoming for female players? Talk to Jan.

- Tweeting. Good lord, we're all doing it, but it seems like opening a door and yelling something into an empty room. Is anyone listening out there?

- Veterans. Perhaps the younger guys were all in seminars all day, but it seemed to me the vast majority of superintendents I ran into were the established, older guys. I'm curious to see if this holds true tomorrow as well.

In general, the mood is cautiously optimistic. There isn't a lot of concern about total attendance and such. The attitude is that the people who are here really want and need to be here and aren't just hanging out and partying. It's always fun, but this GIS seems like serious business. And that's a good thing.

Trade Show Tip #3 - More on Socks

After advising everyone that changing your socks is a great idea, I promptly failed to pack ANY socks.

Thankfully, Walgreens sells these...

Problem solved!

On the Ground at GIS

Okay, Day One in Orlando. A few notes:

- Get ready for the first Twitter overload show. Between @johnkaminski, @gcimagazine, @gcsaa and @ everybody else, Twitter might chirp in pain and die. That said, good way to follow the show if you can wade through the redundancy.

- Talked with Rhett Evans today for a video interview we'll be posting later this week. I asked him specifically if the idea of going to an every-other-year schedule for the show was still being discussed. His answer, in a lot more words, was "nothing is off the table." This is the just the second time I've met him. I like him. Good guy.

- The show floor seems farther along that usual in terms of people getting booths set up. A lot of folks said they want to be done today so they can have sales meeting tomorrow. The new schedule (two-day show) is forcing everyone to use their time on site more wisely.

- Best thing I've seen so far: Palm tree outside my hotel window instead of a snow plow.

Look for updates, pics and videos from us on the GCI site, Twitter and Facebook. Note that we'll be doing a preview edition of our Fast & Firm e-newsletter coverage overnight tonight and sending special show editions out Tuesday night and Wednesday night for your morning reading pleasure.

Trade Show Tip #2: Booze or No Booze

In my drinking days, I always scouted the closest spot to do some shopping for my favorite beverages when I went to GIS. For those of you who do indulge in the occasional adult beverage in the privacy of your hotel, here's a handy list of spirits shops near the Orlando convention district.

For those of us who have realized we have already reached your lifetime quota of adult beverages, here's a place to find a meeting outside of the convention center.

There's also a daily AA gathering into Room 309B of the OCCC Mon-Fri at 5 p.m.

Enjoy responsibly kids!

Trade Show Survival Tip of the Day

Our good friend and colleague Kevin Gilbride suggested this to me a few years back and I've become a big proponent of it:

When your feet are starting to hurt after a long day at a conference or trade show, take a quick break before you go out for the evening and put on a fresh pair of socks. You will feel like a new person.

Sounds bizarre, but it works. Trust me on this people.

And no, you may not see the rest of the sock lady...

Carolinas Green

Here's my latest column for the Carolinas Green, the Carolinas GCSA's official publication. It's a carry-over from my consulting days but I still love doing it. I write about the issues of the day with a special focus on our pals down there. This column touches on their show in Myrtle Beach last November and the state of golf/turf trade shows in general.

If you've never seen a copy of their magazine, it sometimes rivals anything being done by GCI or anyone in the industry. Trent Bouts, a very fine fellow who writes for us periodically, magically pulls a great publication out of his hat every two months. Frankly, the quality of Carolinas Green reflects the fact that this chapter does pretty much everything right. Their show, education programs, member service and staff should be the envy of any regional professional association.

That also makes them an 800-lb. gorilla politically and economically within GCSAA's sphere. Biggest chapter, biggest association revenues by far and exceedingly capable leadership and staff. It's the "Mini-Me" version of the national. If such things interest you, it's always wise to consider where the folks down South stand on any issue.

The Market Across the Pond

Pitchcare is sort of the British version of GCI...an inpendent alternative to the offical BIGGA pub. Here's their look at the recent BTME/BIGGA conference and show written by Laurence Gale of their team. Not surprisingly, the event was not immune to the same problems we have here.

Read the story here.

Meet the New Boss...

...he's the same as the old boss.

Rhett Evans is the new CEO of GCSAA.

The $20 Question: GCSAA's Proposed Dues Increase

In the midst of a GIS that will be scrutinized (as least by me and the 63 other blogging golf/turf writers) for participation, the GCSAA CEO question and as a benchmark on the overall health of the business, there's another interesting issue: bumping the national's dues by $20.

The association has made its case well (it's been a while, they already deferred the increase once and it's a small amount). If anyone cares, my humble opinion is that it's overdue, modest and if the $350,000+ it generates annually saves some member service jobs, it's a good thing.

Intentionally or not, the board sent a message to members when it let four very visible veteran employees go last year: things are serious and we need to manage expenses appropriately based on a gloomy revenue outlook. They've cut to the bone and they believe the dues increase matters to core member service. These are good men trying to do the right thing by members and the staff. It has to suck. I once again shake my head in amazement that anyone would agree to serve at that level and deal with this stuff as a second full-time job.

So, I think the increase is merited and it will pass. The men and women who come to the chapter meetings and delegates gatherings and who generally run things will say, "Sure. It's only $20."

But, the secondary question is whether this will become a hot-button issue for folks who believe it's another indication that GCSAA is out of touch with the needs of the grassroots membership. An increasing number of guys reach into their own pockets for dues and education. To them, $20 is meaningful. But, for far more folks, the $20 may simply be the straw that breaks the camel's back.

There will be grumbling and this will even seal the decision not to renew for some. It might be 5 or 50 or 500, but it certainly won't be close to the 2,000 or non-renewals it would take to nullify the revenue gained from the dues increase. Thus, the association will be ahead financially on the deal.

Yet, for every action there is a reaction. There will be some interesting hallway conversations and late-night lobby bar discussions about this in Orlando. But, the real measure of the impact of the increase won't come until next fall...when dues notices get sent out and we see just how many camels buckle under the final straw.

How to Manage Younger Employees

Try reading the rules, Shankopotomus!

Here's a great short piece from Harvard Business Review on how to overcome the challenges of managing younger employees.

Key quote:

The best managers of younger employees are people who would otherwise love teaching for a living. They prize helping others grow and tend to overexplain their reasoning for decisions. Rather than assuming that twenty-somethings possess enough experience or perspective to read between the lines of their choices, these managers take an extra few minutes to lay out pros and cons and diagram their rationale. Three short minutes of explanation usually make excellent junior employees excited, since they feel the immediate benefits of gaining insight into decision-making processes. It also makes them better at working for you and your company, because it teaches them how you think.

The fact is that you have to change your Boomer mindset in order to get the most of today's employees. Don't just think outside the box...throw the damn box away.