Trade Show Survival Tip of the Day

Our good friend and colleague Kevin Gilbride suggested this to me a few years back and I've become a big proponent of it:

When your feet are starting to hurt after a long day at a conference or trade show, take a quick break before you go out for the evening and put on a fresh pair of socks. You will feel like a new person.

Sounds bizarre, but it works. Trust me on this people.

And no, you may not see the rest of the sock lady...